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Innovative Beverages: From Ideation to launch

This e-book is designed to provide comprehensive insights into the innovative trends in the beverage industry. It serves as a resource for industry professionals who were unable to attend the original webinar, offering detailed information and analysis on emerging trends, consumer preferences, and market dynamics.

You will explore the key trends shaping the beverage industry, from the rise of mocktails to advancements in AI-driven product development. You will gain insights into consumer behavior, market data, and the innovative processes behind successful new product developments. Each chapter delves into different aspects of the industry, providing valuable knowledge and practical recommendations.